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Unslop

AI UGC ads, human-directed

AI UGC ads that don't look like AI.

Unslop is a creative studio for DTC brands. We write the hooks, direct every frame around your real product, and run a 23-point slop check before anything reaches your ad account.

Start a briefSee the work
  • Human-written scripts
  • Your real product in every frame
  • First cuts in 7 days
Woman applying serum with a cotton pad, holding a glass bottle

@Halden Skin

My skin barrier was wrecked. Here is what actually helped.

Bag of roasted coffee with beans spilling from a black scoop

@Fernway Coffee

I timed my morning. Coffee used to take 14 minutes.

Woman in white sunglasses wrapped in a plush white and grey duvet

@Cloudweave

I did not get out of bed for this ad. That is the point.

  • No waxy avatars
  • No six-fingered hands
  • No "Hey guys!" hooks
  • No hallucinated labels
  • No stock B-roll soup
  • No made-up testimonials
  • No robotic voiceovers
  • No mouths drifting off-sync

Selected work

Ads people finish watching.

Every concept starts with what real customers say, and ends with an ad that feels native to the feed. Hover a card to play it.

All case studies

The standard

Slop is easy to spot. That's the problem.

Audiences scroll past anything that smells synthetic. Here's the difference between the AI ads clogging your feed and the ones we ship.

  • The hook

    Slop: "You won't BELIEVE this product!" over a stock smile.

    Unslop: Hooks written from your real reviews, comments and support tickets.

  • The talent

    Slop: A waxy avatar with dead eyes and a mouth drifting off-sync.

    Unslop: One consistent creator persona, with lip-sync checked frame by frame.

  • The product

    Slop: Hallucinated labels and packaging that does not exist.

    Unslop: Your real product, matched to your own photography in every shot.

  • The edit

    Slop: Stock B-roll soup over a royalty-free beat.

    Unslop: Native pacing, captions inside safe zones, sound designed for the feed.

  • The claims

    Slop: Invented results and fake customer testimonials.

    Unslop: Only claims from your approved copy. Nothing invented, ever.

  • Disclosure

    Slop: Hidden AI that gets flagged and quietly erodes trust.

    Unslop: Labeled wherever platforms require it, so your account stays safe.

23

points on the slop check

Nothing leaves the studio until a human editor signs off on every point. If a cut fails one, it goes back. No exceptions for deadlines.

  • Faces and bodies

    5 checks

    Hands, teeth, eyes, skin texture and posture, reviewed at full resolution.

  • Lip-sync and voice

    4 checks

    Mouth shapes, breaths, pacing and tone that sound like a person, not a script reader.

  • Product fidelity

    4 checks

    Label, color, scale and packaging matched against your real product.

  • Claims and compliance

    4 checks

    Every line traced back to copy you approved, plus platform AI labels.

  • Captions and safe zones

    3 checks

    Readable captions that never sit under TikTok or Reels interface buttons.

  • Sound and pacing

    3 checks

    Hook lands in the first second, no dead air, mixed for phone speakers.

Process

From brief to ad account in seven days.

A tight, repeatable process so you can test more angles every month without lowering the bar.

  1. 01Days 1 to 2

    Research

    We read your reviews, comments, support tickets and competitors' ads to find the exact words your customers already use.

  2. 02Days 2 to 3

    Scripts and hooks

    Humans write every script. You get three concepts with at least three hooks each, ready for your sign-off before anything is produced.

  3. 03Days 3 to 6

    Directed production

    AI does the heavy lifting, a director does the deciding. Your real product, a consistent creator persona and native pacing in every cut.

  4. 04Day 7

    Slop check and delivery

    Every cut passes the 23-point check, then ships in 9:16, 4:5 and 1:1 with captioned and clean versions, named for easy testing.

Packages

Pick a starting point.

Every package includes paid social usage rights, source files and the 23-point slop check. Pricing depends on volume, so every quote is built from your brief.

Test Pack

For brands trying AI UGC for the first time.

  • 3 concepts, 3 hooks each (9 ads)
  • 9:16 and 4:5 exports
  • Captioned and clean versions
  • 1 revision round
  • Delivered in 7 days
Request a quote
Most booked

Monthly Engine

A steady stream of fresh angles for scaling accounts.

  • 12 new ads every month
  • Iterations on your winners
  • Monthly creative performance review
  • 2 revision rounds per batch
  • Priority turnaround
Request a quote

Launch Sprint

Everything you need to put a new product in market.

  • 20+ ads across 5 formats
  • Static thumbnails and cover frames
  • Landing page video cutdowns
  • Dedicated creative lead
  • 2 revision rounds
Request a quote

FAQ

Straight answers.

The questions brands ask before they trust AI with their ad account.

Are these ads made with AI?

Yes. We use AI for generation and production, and people for everything that decides whether an ad works: research, scripting, direction, editing and QA. That combination is how we deliver creator-style volume without the slop.

Will viewers be able to tell?

Our goal is ads that feel native and honest, not ads that trick anyone. Every cut passes our slop check for faces, hands, lip-sync and product accuracy, and we label AI content wherever a platform asks for it.

Do ad platforms allow AI-generated UGC?

Yes, with rules. TikTok and Meta both have policies for labeling realistic AI-generated content, and we build those into delivery. We never use AI to impersonate real people or invent customer testimonials.

What do you need from us?

Your product, or sharp photos of it from every angle, your approved claims and any brand guidelines. Access to reviews, comments or past ad results helps us write better hooks, but it is optional.

Who owns the finished ads?

You do. Every package includes usage rights for organic and paid social, plus the source files for each final cut.

Can you match our existing creators or brand style?

Yes. Share your best-performing ads and we will build personas, pacing and caption styles around what already works on your account.

How many revisions are included?

The Test Pack includes one round. The Monthly Engine and Launch Sprint include two. Most revisions are hook or caption tweaks and come back within a day.

Start a brief

Send a brief. Get hooks back.

Tell us what you sell and who buys it. We'll reply with real ideas, not a sales deck.

  1. 1

    We read it properly

    A creative lead reviews your brief, your site and your current ads. No bots, no auto-replies.

  2. 2

    You get hooks back

    Within one business day you get a reply with first hook ideas written for your product.

  3. 3

    We scope it together

    A short call to agree on volume, formats and timing, then a clear quote.

We reply within one business day. No newsletters, ever.