The pickiest eater on the block

A reaction-test ad for a dog treat brand, built so the payoff lands before viewers can scroll away.

Hook rate: +148%
Cost per acquisition: -27%
Weeks to scale: 3

The hook

My dog is the pickiest eater I know. Watch this.

The brief

Pet owners can smell a staged ad from a mile away. Northpaw needed proof-style creative that respected their audience and showed the treat clearly.

What we made

We storyboarded a three-beat reaction test with the payoff front-loaded in the first two seconds. Every animal shot was reviewed for natural movement, and the treat shape and packaging were matched to the real product.

Delivered

5 concepts in 9:16
Hook-first cutdowns
Captioned and uncaptioned versions
Meta and TikTok exports

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