Six sleep masks, one honest winner

A side-by-side review format that let Sora Sleep win on details instead of hype.

Add-to-cart rate: +87%
Cost per purchase: -22%
Hook variants shipped: 5

The hook

I tested six sleep masks so you do not have to.

The brief

Sora's mask was genuinely better made than cheaper rivals, but their ads never showed why. They needed a format where the difference was obvious in seconds.

What we made

We built a comparison review with a calm, credible host, then shot close-ups of the real stitching, strap and fabric. Competitors are shown generically with no logos, and every comparison point comes from Sora's own product specs.

Delivered

3 concepts in 9:16
5 hook variants
Comparison overlays
Reels and Shorts exports

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