Myth vs. fact, protein edition

An educational myth-busting ad that earns trust first and introduces the product second.

ROAS in first 30 days: 1.9x
Saves and shares: +53%
Ads in rotation: 8

The hook

Your protein shake is probably half filler. Here is how to check.

The brief

Fitness feeds are packed with shouting and before-and-after shots. Kinetic Fuel wanted to stand out by being the calm, credible voice that actually explains the label.

What we made

We wrote a myth-versus-fact script using only claims Kinetic Fuel could back with their own lab sheet. A consistent creator walks through the label, then shows their shaker. Clean typography, no flashy transitions, no fake transformations.

Delivered

8 ads in 9:16
Label call-out graphics
Hook and CTA variants
4:5 feed versions

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