@Halden SkinSponsored
My skin barrier was wrecked. Here is what actually helped.
SkincareProblem / solution
The barrier serum that stopped the scroll
A problem-first skincare ad built from 300 real reviews, with the product shown exactly as it ships.
- Thumb-stop rate
- +212%
- Cost per purchase
- -38%
- Hook variants shipped
- 9
My skin barrier was wrecked. Here is what actually helped.
The brief
Halden had run polished studio spots and a round of generic AI avatars. Both looked like ads, and both died in the first second. They needed creative that felt like a real person talking about a real problem, without inventing a single claim.
What we made
We pulled the exact phrases customers used in reviews, wrote nine hooks around the three most repeated pains, and directed every frame around Halden's real bottle and label. Each cut went through our slop check before it left the studio: no drifting lip-sync, no warped packaging, no claims outside their approved copy.
Delivered
- 9 hook variants in 9:16
- 3 body edits
- Burned-in captions
- 4:5 and 1:1 cutdowns
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